Setup:

1. Plugged into all accesses granted by James Scully - thank you!

• Shopify
• Google Analytics
• Google Business Pro (Maps)
• Omnisend

1. Google Search Console access added, sitemap.xml re-submitted
2. Google Merchant Center account created
3. All key elements of website and theme backed up for safe changes
4. Detailed review of website construction, analysis of products, order tracking, more...

Forward Progress:

1. BEFOUND metric tracking initiated and updated weekly herein.
2. SEMrush tracking initiated ($169/mo value) 
3. Bing Places for Business listing begun, but issue needs resolution by client.*
4. Robots.txt modified to allow blog indexing
5. Footer improved:

• Removed "Powered by Shopify"
• Added company name, state, USA, All Rights Reserved
• Added Youtube link

1. Home page SEO improved:

• Title improved
• Description improved

1. Bad reviews removed from home page
2. SEO analysis begun and implemented on one product page

We are on track for substantial SEO metric improvements by September 1st. *Physical address is required by Bing Places and will greatly improve Google Maps effectiveness.