SEO Metric O: Outflow

Website Strength and Accuracy

"How well is our website constructed?"

Be found when searching generically

You should be searchable for common keywords for your product or service

Are enough prospects seeing your website?

  • in Google Maps for directions or phone calls?
  • in Google Search for your product/service?
  • Are you in the top 20 of SERP - pages 1 & 2
  • How many keywords do you rank for in any of the top 100 results? There should be many.